News & Events

New Ornellaia Deal!

by Pieroth Japan
After a record in sales of Ornellaia wines during our last custom import, Pieroth Japan is proud to have been selected by Ornellaia as one of the few strategic partners/importers to distribute their wonderful wines in Japan. "The entire team of Ornellaia would like to thank you once again for your unfailing commitment and support." 
A great thank you to the Frescobaldi family, Ornellaia e Masseto 's winemaker and Estate Director Axel Heinz, Masseto's General Manager Alex Belson and Patrick Lachapele export manager for this memorable visit, the great Ornellaia and Masseto wines served during the tasting, dinner and lunch. 
Ornellaia is an Italian wine producer in the DOC Bolgheri in Toscana, known as a producer of Super Tuscan wine. Ornellaia is considered one of Italy's leading Bordeaux-style red wines.The estate also produces a second wine, Le Serre Nuove, the blend Le Volte, the Merlot varietal labeled wine Masseto, in addition to estate production of grappa and olive oil. In 2012, the winery's name was changed from "Tenuta dell'Ornellaia" to "Ornellaia e Masseto", in recognition of the increasing importance of the Merlot-based wine.
Ornellaia is located on the Tuscan Coast, overlooking the Tyrrhenian Sea, in the section of the Northern Maremma between Livorno and the island of Elba. The vineyards extend over two adjacent areas that are separated by Bolgheri's famed Cypress Avenue. There are 99 hectares of vineyards in all, 41 surrounding the Tenuta, and the remaining 58 in an area known as Bellaria, which is closer to the sea. The vineyards are planted at altitudes ranging from 50 to 120 meters above sea level, on slopes ranging from 5 to 20°. Planting density per hectare ranges from 5,000 vines per hectare in the older vineyards of the Estate to 7,000 vines per hectare in the Bellaria vineyards. By comparison, some of the most recent vineyards can have up to 8,700 vines per hectare. Ornellaia's 97 hectares of vineyards are divided into 50 parcels planted to the four varieties: Cabernet Sauvignon (38 hectares), Cabernet Franc (12 hectares), Merlot (38 hectares), Petit Verdot (7 hectares), and varieties Sauvignon blanc (2,5 ha), Viognier (0.5 ha) and Petit Manseng (1 ha).
(pictures by  studio Zara Z'NB)

Orin Swift Cellars NEW wine release!

by Pieroth Japan

Orin Swift Cellars NEW wine release!

8 Years In the Desert (2016) in Special Box. 


18th May, 2018 We took special tasting seminar at our Pieroth lounge. 

See details.


by Pieroth Japan


トソ フィンカ ペドレガル シングル・ヴィニャード (2016) 93 ポイント!(未入荷)
トソ アルタ マルベック (2015) 92 ポイント!
バランカス トソ (2016) 91 ポイント!
トソ カベルネ・ソーヴィニヨン リザーヴ(2016) 90 ポイント!
トソ シャルドネ (2017) 90 ポイント!(未入荷)



Sakura Award 2018

by Pieroth Japan


Out of 163 Importer represented at Sakura Award Competiotion.

Award Pro.NO. Vin Description ml 1本単価 通常Unit単価 特別
Double Gold 9231580 2016 Toso Alta Syrah 750 ¥8,780 ¥7,313 ¥6,955 3
Double Gold 9219544 2015 Laurenz V.Charming 750 ¥5,454 ¥4,363 ¥4,147 6
Double Gold 9223215 2015 La Forge 750 ¥9,093 ¥7,570 ¥7,192 3
Gold 9233230 2016 Barrancas Toso 750 ¥3,423 ¥2,851 ¥2,710 6
Gold 9235250 2016 Toso Cabernet Sauvignon Reserve 750 ¥5,508 ¥4,583 ¥4,363 6
Gold 9227232 2016 Hamilton Centurion Vines Shiraz 750 ¥6,922 ¥5,763 ¥5,486 3
Gold 9223207 2016 Millaman Sauvignon Blanc 750 ¥2,322 ¥1,933 ¥1,846 6
Gold 9233875 2014 Chateau des Laurets 750 ¥4,622 ¥3,844 ¥3,661 6
Gold 9223314 2016 Aigle Royal Blanc 750 ¥9,169 ¥7,634 ¥7,257 3
Silver 9234204 2016 Toso Malbec Reserve 750 ¥5,616 ¥4,676 ¥4,449 6
Silver 9218983 2016 Moma Trebbiano Chardonnay Rubicone 750 ¥3,607 ¥3,002 ¥2,862 6
Silver 9218587 2014 Senda 66 750 ¥3,358 ¥2,797 ¥2,667 6

☆X'mas Market Instagram Contest Last 2 Winners☆

by Pieroth Japan

☆Last 2 Winners (as of Dec. 25)☆

Congratulations @makkomako1111!!


Congratulations @momoco.go!!

Check more details about Instagram Campaign

Winner of Lottery for 2018 Le Grand Tasting in Paris!

by Pieroth Japan

Congratulations Mr.Harukazu KINE!

We offer a ticket to "2018 Le Grand Tasting in Paris!"

2017 Le Grand Tasting Tokyo Report -2nd edition-

by Pieroth Japan

Accompanying the amateur in the pleasure of tasting, bettane+desseauve have been showcasing their very personal selection of growers since 2005 throughout a series of national and international editions of Le Grand Tasting in Paris, Hong Kong, Shanghai and - for the 2nd edition - Tokyo in late November in the prestigious setting of Gajoen Hotel.

In partnership with Pieroth (a leader in Japan with a sales team of over 520 people and more than 200.000 and 35.000 active customers in the respective sectors of B2C and B2B) the second edition of Le Grand Tasting Tokyo further confirmed its success with a very positive feedback from both exhibitors and visitors.


Over 5.100 visitors (+24% vs 2016) - 3 days event

69 producers from all over the world - 23 wine regions represented.

Ultimate meet the winemakers experience.

With 69 exhibitors featuring a rare worldwide selection (Argentina, Austria, Chile, France, Germany, New Zealand, Portugal, Spain and USA), Le Grand Tasting Tokyo sets itself apart from any other wine event. This 2nd edition matched the original concept of other bettane+desseauve events: Le Grand Tasting is a wine festival where the best wines can be tasted, and the trade buyers and visitors have the chance to meet the people that make them.

Only wines selected by bettane+desseauve can take part in this event:
the French and international excellence in the same place. Visitors made no mistake; their quotes speak for themselves.


A large attendance with substantial business figures

Over 5.100 visitors attended this three days event, Pieroth customers were the largest contingent yet Le Grand Tasting Tokyo also attracted new visitors and press thanks to the large marketing campaign (Google, Yahoo, Peatix, Groupon, social media …) held prior to the event. The increasing number of trade visitors (552 in 2017, +134% vs 2016) is yet another evidence Le Grand Tasting is rapidly setting up as a prime wine event in Japan.

Besides this large attendance, on site orders reached over 32.000 bottles:

Le Grand Tasting Tokyo is a serious business event wrapped in a high-class package. Throughout this festival, dedicated salesmen offered customers tailor made services helping them out selecting wines upon their criteria or revealing new ones. Newcomers to the Japanese market had the chance to present their wines to the public whilst a significant number of them were selected by Pieroth Japan with subsequent orders and possible listing to the portfolio.


Interactive and exclusive master classes program

Further to the event, Thierry Desseauve stated: “the number and quality of the visitors, their passion for fine wines and the interaction with the winemakers reminded me of Le Grand Tasting Paris atmosphere. We wished to set Le Grand Tasting Tokyo as the reference event for wine lovers and this second edition makes us feel we’re pretty much on track”

With all due respect; the exclusive program of master classes featured top labels and guests of honor such as Philippe Dhalluin (Château Mouton Rothschild) or Hervé Berland (Château Montrose) who both flew on purpose to deliver insightful speeches to the happy few joining top notch tasting experiences.

Yet the master classes were also meant to thrill or unveil hidden gems to the audience, the very positive response is another evidence of Japanese public’s strong interest for all matters concerning wine and its culture. Referent intermediary between the great and small growers and the beginner or confirmed amateur, the bettane+desseauve experts offer cultural and technical elements of understanding,


Champagne Taittinger, Château Montrose, Château Mouton Rothschild, Château Smith Haut Lafitte, Riedel (see left picture), Sakura Awards, Sena, Toso, Vik …wine is a matter in which knowledge increases pleasure.


Ladies & Gentlemen in Wine Gala Dinners.

During the event, Pieroth Japan hosted the - now famous - Ladies & Gentlemen in Wine dinners: 2 exclusive gala dinners and charity auction events with 564 guests, 66 producers invited, and an astonishing 8.306.520 JPY raised in 2 days for the “Shine On Kids” Foundation.

Mark your calendar now and see you there:

Le Grand Tasting Tokyo – 2nd to 4th November 2018.

Châteaux Margaux 2015 release - Exceptional Packaging

by Pieroth Japan

It is the first time in the château’s history that a different design other than the usual white label featuring the famous Palladian house has been commissioned.

As the estate explained in a release, 2015 was a notable year for Margaux in three ways; both triumphant and also, ultimately, tragic.


2015 marked the estate’s 200th anniversary, for which new winemaking facilities were built by Sir Norman Foster, secondly it was an exceptional vintage for the first growth which was widely considered the best wine of 2015 by many merchants and critics but also, sadly, it was the final vintage overseen by longstanding technical director Paul Pontallier who died in March 2016 after a long illness.


As the château said in its statement: “By means of this unique bottle we wish to immortalise the 2015 vintage which seems to have been created for eternity and which will remain a fantastic vintage for all of us, tinged with very special emotion.”


Sadly the price is predicted to be exceptionally high due to the high release price and demand from suppliers though this good new for those who purchased en primeur  !!!

☆X'mas Market Instagram Contest Winner☆

by Pieroth Japan

☆First Winner (as of Dec. 8)☆

Congratulations @cocoaa1112 !!

Check more details about Instagram Campaign

Autumn Instagram Contest Final Winner☆

by Pieroth Japan

☆Winner of Last Week (Nov. 6)☆

Congratulations @coconamicco !!

Check more details about Instagram Campaign